Sustainable Clothing from brand Being Human
For its Spring/Summer '24 campaign, Being Human Clothing showcases an innovative line of sustainable fashion that reflects the brand's commitment to eco-consciousness. This season, the collection introduces a range of environmentally friendly initiatives designed to reduce the fashion industry's footprint.
At the forefront of the campaign is the use of recycled PET bottle denim—denims crafted from recycled plastic bottles, effectively repurposing waste into stylish, high-quality jeans. In addition, eco-friendly dyes and finishes are employed, minimizing the use of harmful chemicals and reducing water and energy consumption. These sustainable processes ensure that each garment has a reduced environmental impact without compromising on style or durability.
The brand also emphasizes water conservation techniques in its manufacturing processes, using innovative technologies to significantly cut down water usage—a critical step given the water-intensive nature of textile production. By sourcing materials sustainably, Being Human Clothing further ensures that the environmental and social costs of production are minimized.
Finally, the campaign introduces plantable seed tags—a unique addition that aligns with the brand’s eco-conscious ethos. Each garment comes with a tag embedded with seeds, which customers can plant to grow new life, creating a tangible connection between the clothing they wear and their role in environmental preservation.
With this SS '24 campaign, Being Human Clothing not only embraces the latest in sustainable fashion but also invites its customers to join a larger movement toward a greener, more responsible future.
The Spring/Summer Campaign concept, visuals, and execution were crafted by the Max Social Team under their communications wing, Peachcomm.
Finally, the campaign introduces plantable seed tags—a unique addition that aligns with the brand’s eco-conscious ethos. Each garment comes with a tag embedded with seeds, which customers can plant to grow new life, creating a tangible connection between the clothing they wear and their role in environmental preservation.
With this SS '24 campaign, Being Human Clothing not only embraces the latest in sustainable fashion but also invites its customers to join a larger movement toward a greener, more responsible future.
The Spring/Summer Campaign concept, visuals, and execution were crafted by the Max Social Team under their communications wing, Peachcomm.